Why YOU Buy.
Quality Commercial Photos create better customer engagement.
Better Engagement EQUALS Higher Revenues
THE IMPORTANCE OF COMMERCIAL PHOTOGRAPHY
When it comes to selling your brand to the public, you can't afford to not put your best foot forward. Photography is the edge you can leverage to steal your prospects heart without them even knowing it.
You have only 3 seconds to grab a potential customer’s attention and engaging photos are key to catching their interest. Don’t invest time, money, and energy into promoting your business only to be let down by ineffective photography.
With captivating, high quality images that tell your unique brand story, growing your business and making your brand a household name will be as easy as flipping a switch. Commercial photography is so powerful it places your brand right under the spotlight. On a pedestal where it cannot be ignored or your originality refuted.
The right images string together your sales copy, brand image, products and services to stir your marketing endeavors in an optimal direction. Simply put, good images are like wrecking balls. They deliver a fast, massive blow that tears down the wall of doubt, preconceptions and opens the wallet of your potential customers.
What's the Return on Investment?
Research shows us that humans are very visual which means our brain will focus on imagery before reading words. It is therefore very important that we show our business products in a more visually engaging way. Statistics, used in marketing, tells us that there is a small window of opportunity to capture the attention of the passing customer. Whether that is a shopper walking past a high street shop window, a reader flipping through a magazine, or a browser on the web, the imagery needs to jump out and make them react emotionally. You want them to feel – I want… I need… I must have that product now!
The numbers don't lie...
Types of Commercial Photography
Here are a few of the primary types of commercial photography
FOOD & BEVERAGE
Research shows that quality commercial food photography can increase sales for restaurants and food companies by as much as 30%.
Professional food photography builds excitement and anticipation and attracts customers to your restaurant, catering business, food store, or shop. Think about the last time you watched a commercial that showed a great close-up of your favorite food and how it triggered your craving for it.
PRODUCT & CATALOGUE
More than 75% of online consumers agree quality images are the most important feature they look out for when shopping. They are 60% more likely to purchase from businesses with good commercial images. Just imagine how much more sales, traffic, leads your marketing campaigns will generate with top-notch commercial photography.
LIFESTYLE
Lifestyle photography captures everyday activities and events that represent the personality and the values of your brand in an artistic manner. These photos are designed to communicate the intangible feeling of your brand, to create a certain perception of it, and to elicit the desired emotional response to your brand among your target audiences.
HIRING A PROFESSIONAL COMMERCIAL PHOTOGRAPHER
Commercial photography is a highly specialized field that is dedicated to supporting businesses by creating top-quality photos to enhance their marketing and sales collateral. Unlike weddings or family portrait photographers, photographers who specialize in commercial photography are skilled at understanding your potential customers and how your products and brand need to be represented to drive sales and retention. Hiring an unsuitable photographer can be a waste of your money and time, and therefore, we have compiled a checklist of what you should look out for to help you with finding the perfect commercial photographer for you:
Experience
Ask the photographer about their experience with commercial specific photography and who they've worked with. Check their client list on their website, and confirm they work with reputable brands.
Portfolio
Although experienced commercial photographers are very versatile, every photographer has their own distinct style. Visit their website to see their portfolio and make sure that they specialize in commercial photography.
Real-Time Feedback
Check if the studio offers real-time feedback during the photo shoot, because this often avoids the need to re-take photos on another day as adjustments can be made on-the-go.
Lead Times
Discuss the photography turnaround times for your project. Some photographers take weeks and even months to finalize their work, and if you need the photos short-term, unexpected delays might present a significant challenge for you.
Studio & Equipment
Ask your photographer if they own a commercial photo studio, and if they have the equipment required for taking commercial photography, such as different types of lighting, medium format cameras (50+ megapixels), and product styling kits (tents).
Price
Find out their rates and what is included in those rates. Some providers appear to be a low-cost supplier by publishing basic rates only, but once you add in all extras you need, your final cost could be double or triple that rate.
Legal Compliance
Discuss with the photographer what licenses and insurance do they have, and what types of photo shoots would these cover. Different types of photo shoots have different licensing and insurance cover requirements